Policy-Aware Creative That Gets Approved and Stays Live
Crypto, iGaming, fintech, betting, supplements, these verticals don't break because the campaigns aren't good. They break because someone shipped a creative that tripped a policy review, and the whole BM got shut down at 2am. Our creative, copy and landing-page review process is built around the policy book of every platform we run.
The Pre-Launch Compliance Pass
Every asset, static, video, copy, landing page, goes through a policy review before it ever hits the ad-platform reviewer.
Visual review
Imagery, iconography, demographics, before/after framing, weapon/cash/winnings depictions, all checked against the platform's current policy guidance per vertical.
Copy review
Health claims, financial guarantees, urgency framing, demographic targeting language, regulated terminology, all reviewed against the same policy guidance.
Landing page review
Disclaimers, T&C placement, age gates, geo-blocking, KYC flow, payment-method visibility, license badge placement, all reviewed end-to-end before launch.
Ongoing policy monitoring
Platforms change policy quietly. We track every policy update across Google, Meta, TikTok and the rest, and proactively reshoot any creative that drifts into a new restricted area.
Vertical-Specific Compliance Stacks
- ›iGaming: license-region matching, age-gating, responsible-gaming language, regulator-specific disclaimers
- ›Crypto: Google Crypto Certification, Meta restricted-vertical desk, MiCA + FCA + MAS-aware copy
- ›Betting: license-border geo-targeting, bonus T&C disclosure, self-exclusion compliance
- ›Fintech: APR disclosure, FCA / MAS / ASIC / DFSA aware copy, KYC flow validation
- ›Supplements + DTC health: FDA / FTC structure-function claims, before/after rules, testimonial framing
- ›App + game: COPPA, GDPR-K, in-app purchase disclosure, loot-box regulation tracking
When Things Still Go Sideways
Even with a clean process, platforms occasionally misclassify. When that happens we have rep-level relationships to escalate the same day, written appeal templates per vertex per platform, and replacement creative ready to swap in within hours, not weeks.
First-submission approval rate across our active retainer book sits above 95% for every one of our six core verticals, including the ones platforms actively police.
Frequently Asked Questions
What happens if our account still gets restricted?+
Can you handle outright banned verticals (e.g. illegal in our target geo)?+
Do you handle the legal review, or just policy?+
Ready to See It in Practice?
Talk to a senior media buyer about your account. No sales pitch, just a real conversation about your numbers and what we'd do differently.