Microsoft Advertising Management That Delivers Results
Reach 1 billion+ monthly searchers across Bing, Yahoo, and DuckDuckGo at 20-40% lower CPCs than Google. We handle everything from campaign setup and Google Ads import to LinkedIn targeting and ongoing optimization.
- 20-40% lower CPCs
- Google import ready
- LinkedIn targeting
- Weekly reporting
Why Your Business Needs Bing Ads
Most advertisers pour 100% of their search budget into Google and miss out on a massive, less competitive audience. Here's why Microsoft Advertising should be part of your strategy.
Monthly Searchers
Bing, Yahoo, DuckDuckGo, AOL, and Microsoft partner networks combined
U.S. Desktop Market Share
One-third of desktop search traffic you're missing by not advertising on Bing
Lower Average CPCiCost Per Click. The price you pay each time a user clicks your ad.Learn more in glossary →
Microsoft Ads average CPC is $1.54 vs Google's .69 - same keywords, lower cost
Avg. User Income
Bing users have higher household income and purchasing power than Google users
What We Do for Your Bing Ads Campaigns
Google Ads Import & Optimization
We import your Google Ads campaigns into Microsoft Ads, then optimize specifically for Bing's audience - adjusting bids, device targeting, and ad copy for the platform's higher-income, desktop-heavy demographic.
Campaign Strategy & Setup
From-scratch campaign builds tailored to Microsoft's network: keyword research using Bing's keyword planner, audience selection, ad copy optimized for Bing's SERP layout, and Microsoft Audience NetworkiMicrosoft's display network that places ads on partner sites including MSN, Outlook, and select third-party properties.Learn more in glossary → ads for native placements.
LinkedIn Profile Targeting
Microsoft is the only search platform with LinkedIn data. We set up campaigns targeting by company name, industry, job function, and seniority - transforming your search campaigns into precision B2BiBusiness to Business. Marketing aimed at companies and decision-makers rather than individual consumers.Learn more in glossary → lead machines.
Ongoing Optimization & Reporting
Weekly bid adjustments, search term analysis, negative keyword management, A/B ad testing, and performance reporting. We optimize for your target CPAiCost Per Acquisition. The price you pay for one conversion (sale, signup, lead).Learn more in glossary →/ROASiReturn on Ad Spend. Revenue generated divided by ad spend. ROAS of 3 means you earn 3 dollars for every dollar spent.Learn more in glossary → and scale winning campaigns aggressively.
Microsoft Shopping Campaigns
Product listing ads on the Bing Shopping tab and SERP. Merchant Center setup, product feed optimization, bid strategy configuration, and ROAS tracking for e-commerce advertisers.
Microsoft Audience Network
Native advertising across MSN, Microsoft Edge, Outlook.com, and premium publisher partners. Image-based and feed-based ads reaching users in Microsoft's ecosystem beyond search.
Best-Performing Industries on Microsoft Ads
These industries see the strongest ROI on Bing due to its older, higher-income, desktop-heavy audience.
B2B & SaaS
LinkedIn targeting + desktop audience = highest quality B2B leads
Finance & Insurance
Affluent Bing users actively research financial products
Legal Services
Lower CPCs for expensive legal keywords ($50+ on Google)
Healthcare
Desktop-heavy audience ideal for healthcare research and appointments
Real Estate
High-income users actively searching for properties and agents
Education
Universities and online courses perform well on Bing's audience
Automotive
Desktop-first research for high-value automotive purchases
E-commerce
Microsoft Shopping + higher AOV audience = strong ROAS
Our Bing Ads Management Process
Free Audit & Strategy
We audit your current Google Ads data (if available), research your market on Bing, and build a custom strategy with projected ROI.
Account Setup & Import
We set up your Microsoft Ads account, import Google campaigns (if applicable), configure tracking (UET), and launch your campaigns.
Optimize & Scale
Daily bid management, weekly optimizations, A/B testing, search term mining, and scaling winning campaigns based on data.
Report & Grow
Weekly performance reports, monthly strategy reviews, and continuous expansion into new keywords, audiences, and ad formats.
Bing Ads Management Plans
Transparent pricing with no long-term contracts. Scale up or down based on your needs.
For businesses testing Microsoft Ads or managing under $5K/month ad spend.
For businesses scaling on Bing with $5K-5K/month ad spend.
For agencies and enterprises with 5K+/month ad spend.
Microsoft Advertising Compared to Google
| Feature | Microsoft Ads (Bing) | Google Ads |
|---|---|---|
| Avg. CPC | $1.54 | .69 |
| Monthly Reach | 1B+ searchers | 8.5B+ searchers |
| U.S. Desktop Share | 33% | 60% |
| LinkedIn Targeting | ✓ Exclusive | ✗ Not available |
| Google Import | ✓ Native tool | N/A |
| Advertiser Competition | Low | Very High |
| User Demographics | 35-65, higher income | 18-65, broader |
| Native Ad Network | MSN, Outlook, Edge | YouTube, Gmail, Maps |
Bing Ads Guides & Articles
Setup, pricing, and Google import walkthrough
Buy Bing Ads Agency AccountMCC accounts and multi-client management
Why Microsoft Ads Is UnderratedPlatform deep-dive and performance data
Bing SEO Ranking GuideOrganic + paid Bing strategy
SEO vs PPC ComparisonWhen to use organic vs paid search
Buy Microsoft Azure AccountCloud accounts for Azure + Ads integration
Bing Ads Management FAQ
Our management fees start at $500/month for smaller accounts and scale based on ad spend. Typical fees are 10-15% of monthly ad spend. We offer custom packages for agencies managing multiple clients. Contact us for a free audit and custom quote.
If you have Google Ads campaigns, we can import and launch on Bing within 24-48 hours. New campaign builds from scratch take 5-7 business days including keyword research, ad copy, extensions, audience setup, and tracking configuration.
Yes. Bing delivers 20-40% lower CPCs, reaches 1B+ monthly searchers, and provides exclusive LinkedIn targeting for B2B. Most advertisers see 15-25% increase in total search revenue by adding Microsoft Ads alongside Google. The ROI is especially strong for finance, B2B, legal, healthcare, and real estate.
Yes. Microsoft Ads has a native import tool that copies your Google Ads structure - campaigns, keywords, ads, extensions, and bid strategies - in minutes. We then optimize specifically for Bing, adjusting bids down 15-25% and adding LinkedIn targeting for B2B clients.
Finance, insurance, B2B/SaaS, legal, healthcare, real estate, automotive, and education. The platform's audience skews older (35-65), higher income ($75K+), and desktop-heavy - ideal for high-value purchases and professional services. E-commerce with AOV above $50 also performs well.
Yes. We provide verified Microsoft Advertising accounts - standard, agency MCC, and enterprise. Accounts can be purchased separately or included in our managed service. View our Microsoft Ads accounts →