From Onboarding Call to Live Campaigns in 48 Hours
Most agencies quote a 2-to-4-week onboarding because they're building everything from scratch every time. We've shipped onboarding so many times in our six core verticals that we have pre-built component libraries, audience templates and creative briefs ready to go. That collapses 30 days into 48 hours.
The Hour-by-Hour Timeline
Hours 0-2: Onboarding Call
60-minute strategy call: business goals, current performance, blockers, target CAC/ROAS, creative + offer assets. By end of call you have a written one-page strategy summary.
Hours 2-12: Account & Tracking Setup
Account access provisioned. Conversion tracking validated (Meta CAPI, Google sGTM, TikTok Events API). UTM and naming taxonomy locked. Existing campaigns audited for fast wins.
Hours 12-24: Creative Sprint
Creative team ships the launch batch: 10+ statics, 4-8 videos, 2 landing-page variants, full copy set per platform, pulled from our vertical-specific component library and customized to your brand.
Hours 24-36: Campaign Build
Campaign structures built per platform from our tested templates. Audiences imported, lookalikes seeded from your highest-LTV cohort, retargeting pools wired up.
Hours 36-48: QA + Launch
Internal QA pass, client review window, final approvals, and campaigns go live. You see live spend within 48 hours of the onboarding call.
What Makes 48 Hours Possible
- ›Pre-built vertical-specific creative templates and prelander libraries
- ›Tested campaign structures per platform per vertical, not built from scratch
- ›An always-on creative bench that doesn't have to be staffed up per client
- ›Tracking + tagging playbooks that have been QA'd hundreds of times
- ›Account access provisioning that we've automated end-to-end
What 48 Hours Doesn't Mean
It doesn't mean shipping garbage fast. Every asset goes through the same QA pass as a 30-day onboarding would. The speed comes from not re-inventing infrastructure each time, not from skipping quality steps.
98% of retainer onboardings since the start of 2025 hit the 48-hour live-spend mark. The remaining 2% slipped because of client-side asset delays (logos, brand guidelines, payment-method approval), never because of our build pipeline.
Frequently Asked Questions
What if our brand requires custom creative we can't template?+
Do we need to have ad accounts ready, or do you provide them?+
What if conversion tracking is broken on our site?+
Ready to See It in Practice?
Talk to a senior media buyer about your account. No sales pitch, just a real conversation about your numbers and what we'd do differently.