Luxewell: ROAS From 2.1× to 4.8× in 90 Days Across Meta, TikTok and Pinterest
Three channels, one creative engine. How Luxewell more than doubled blended ROAS without raising AOV or cutting product price.
The Challenge
Luxewell had been treating Meta, TikTok and Pinterest as three independent channels, a different agency on each. Blended ROAS was stuck at 2.1×, AOV was healthy, but every channel was fatiguing creative on its own clock and nobody owned cross-channel attribution.
The leadership team knew the brand had product-market fit. What they did not have was a creative engine that could keep three platforms fed at the cadence each one demanded, and an attribution layer that could tell them where the next dollar should go.
Our Approach
One creative engine feeding three platforms
We took over creative production end-to-end. The in-house team shipped 22 statics, 12 short-form videos and 8 carousels in week one, designed once and re-cut per platform (Reels 9:16, TikTok native 9:16 with hook framing, Pinterest 2:3 idea-pin format). Winning concepts went into a versioned brand library so we could iterate on the hook without rebuilding the asset.
Catalog + DPA across all three channels
Product feed rebuilt with platform-specific augmentation, color-extracted secondary images for Pinterest, model-on / model-off pairs for Meta DPA, vertical hero crops for TikTok Shop. Same source feed, three platform-native presentations.
Shared audience pool seeded from highest-LTV cohort
Pulled the top 10% of repeat customers by 90-day LTV out of the warehouse, hashed it, pushed into Meta + TikTok + Pinterest as the seed audience for lookalikes. Every channel started with the same understanding of who the best customer looked like.
Blended attribution as the source of truth
Pulled platform-reported conversions, server-side post-purchase confirmation, and a holdout incrementality cell into a single Looker dashboard. Channel-level decisions ran off blended contribution, not platform self-reporting.
Execution Timeline
Results
- ✓Blended ROAS climbed from 2.1× at start to 4.8× by day 90, sustained for the next two reporting quarters.
- ✓Total revenue grew 128% versus the prior matched quarter, with paid spend growing only 38% over the same period.
- ✓Blended CAC dropped 34% as cross-channel creative reuse and shared lookalikes compounded.
- ✓Pinterest, which had been delivering 1.4× ROAS standalone, moved to 3.9× ROAS once it was wired into the same creative library and audience pool as Meta + TikTok.
Results
We needed an agency that could run Meta, TikTok, and Pinterest simultaneously. Unled scaled our ROAS from 2.1x to 4.8x in three months. Their creative team is incredible.
What This Engagement Taught Us
- ›Three agencies on three channels is more expensive than one team on three channels, every single time.
- ›Pinterest underperforms standalone and overperforms inside a multi-channel creative system. Most brands drop it before they ever see what it can do.
- ›Lookalike quality is downstream of seed quality. Hash your highest-LTV cohort, not your raw purchaser list.
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